The Ask

Showcase the Club Car “Onward” PTV’s fun identity and inspire emotional connections among a strategically selected target audience.

The Solution

Steer Onward is a campaign solution that highlights the easy going lifestyle that comes with the Onward, a personal transport vehicle by Club Car, through film, social media, print, and product innovation executions. 

In other words, the Onward turns typical moments into fun, leisure ones. 

Instagram Reels

Instagram Stories

Tik Tok

Professional and loved golfers will kick off the #ChipOnward Tik Tok challenge by posting their intricate or maybe humorous trick shot to initiate user generated content.

 

Golf isn't always about sophistication, as you can see by my wonderfully embarrassing attempt featured as the last shot. From chipping skills to epic fails, choose fun and Steer Onward with Club Car.  

OOH Print Executions

Radio Spot

Onward Radio
00:00 / 00:17

Club Car Circle

Club Car Connect is an additive feature initially used to track destinations on golf course. Club Car Circle is the next generation for the Connect and our recommendation features are aligned with highlighting the fun and leisure lifestyle of an Onward.

Chart Your Own Course is a leaderboard feature built to provide community and sports brackets by listing out top scorers for golf, swimming, volleyball and any sport neighborhoods enjoy doing together. 

Through gamification and social currency, connecting with the Onward community is a priority with new features that allow you to schedule time with friends and family such as 'book a tee time', happy hours, and pool hangout features. 

Earn Onward is a system programmed into the Connect feature that offers up rewards and discounts for local business in your community such as restaurants, coffee hot spots, and ice cream shops. 

Collaboration

SCAD Pro x Club Car course over 10 weeks

As an Art Director, my roles consisted of ideation, graphic design, creating executions for print, photography, and copywriting. 

Anthony Lieberman: Co-lead Art Director 

Laura Panthofer: Co-lead Art Director

Briana Avalos: Copywriter

Talented film crew and fellow collaborators: BreAnna Romero, Isabella García De Jesús, Ivanna Gaitor, Lauryn Huling- Jackson, Melissa Chilson, Michael Petruccelli, Ned Cooper, Sabia Faden, Sean Murphy, and Simon Swofford

Professor Advisors: Stu Thompson and Brett Wagner