Come up with an invention that will speak to human truth and insight that represents big idea solutions.
There is scientific backing that shoppers often have an increased urge to use the restroom once they enter a bookstore. Barnes and Noble plays off this insight and creates candles that will serve as a natural laxative you can bring home.
Release your reader's block.
Anna Kate McGinty: Art Director
Shout out to Chris Bartoldus and Conner Williams for initial Ideation and helping concept the big idea.