
The Ask
Expand peoples knowledge of hims products and services by creating content that focuses on brand identity and promotion of mens wellness overall.
The Solution
The Swiss Army knife needs to be taken apart. Stop using 20-in-1 products.
Encourage people through elements of contagion that you don't want to be the 3in1 guy.
Take pride in your clean.
1n1n1 Product
Literally reinventing the 3in1 (sell sheet attached). Squeeze the side of the wash you're about to use.

The Clean Screen Shower Stunt
Gym and dorm shower takeover

Experiential walk through video




OOH






Instagram Story
3in1 guy triggers


OldRow X Hims
Crossover to call out the 3in1 guy





The Team
Anna Kate McGinty: Art Director and Copywriter
Chris Bartoldus: Art Director and Creative Tech
Conner Williams: Art Director and Motion Graphic artist
Stu Thompson: Professor Advisor