The Ask

Add dimension to KIND'S brand personality and increase brand loyalty.

The Solution

Take the KIND road is a campaign model that resonates with finding positivity in circumstances that might be inconvenient.

KIND Color Branding

CHEERFUL 

DIRECT

CHARITABLE

THOUGHTFUL

KIND Motion Graphic

KIND is the Mediator Podcast 

KIND sponsored podcast that goes through questionable stories to see how well people took the kind road in awkward or hard situations.

KIND App Drawer Shortcut

In Store

Tik Tok

The Team

Anna Kate McGinty: Art Director

Moira Ward: Art Director

Miles Kredich: Composer