The Ask
Create content for Pizza Hut's social media platforms while following the fun and "newstalgic" brand tone (Evergreen content for August/ September/October 2021 and the Big Dinner Box comeback reveal).
The Solution
Social Media solutions embedded in throwback games and nostalgic triggers.
Evergreen
Then VS Now
Picture Tweet
Pizza Trophy
In Feed Instagram
Fork and Knife
Picture Tweet
Hut Libs
Instagram Story
Which Would You Choose?
Instagram Story + Poll
How it Started/ How it's Going
Picture Tweet
Pizza Delivery Prep
In Feed Instagram and Facebook
Truth or Dare
Instagram Story + Responses
Big Dinner Box
What Do You Grab First?
In Feed Instagram
Stick Figure Family
In Feed Instagram
Around the Dinner Box
Picture Tweet
Parent of the Year
In Feed Facebook
Filled Up
Twitter Poll
Saved Time
Twitter Image + Poll
The Team
Anna Kate McGinty: Art Director
Tom Preston: Copywriter
AK Sanford: ACD
Agency: GSD&M
