Come up with an invention that will speak to human truth and insight.
Barnes and Noble plays off the insight that readers often have an increased urge to use the restroom once they enter a bookstore and creates "Reader's Block" candles that will serve as a natural laxative you can bring home.
Release your reader's block.
Barnes and Noble recognizes the insight on social media platforms.
Fiber filled scents include New Book, Cafe Au Lait, and Daily Updates.
Sticker place in a Barnes and Noble restroom stall.
Anna Kate McGinty: Art Director
Shout out to Chris Bartoldus and Conner Williams for initial Ideation and helping concept the big idea.