The Ask

Come up with an invention that will speak to human truth and insight.

The Solution

Barnes and Noble plays off the insight that readers often have an increased urge to use the restroom once they enter a bookstore and creates "Reader's Block" candles that will serve as a natural laxative you can bring home.

Release your reader's block.

Twitter

Barnes and Noble recognizes the insight on social media platforms.

Product Design

Fiber filled scents include New Book, Cafe Au Lait, and Daily Updates.

Sticker

Sticker place in a Barnes and Noble restroom stall.

OOH

The Team

Anna Kate McGinty: Art Director 

Shout out to Chris Bartoldus and Conner Williams for initial Ideation and helping concept the big idea.